The National Multiple Sclerosis (MS) Society Pilots New Fundraising Opportunities in Virtual World

In a move symbolic of the National MS Society's goal to achieve a world free of multiple sclerosis (MS), the organization's Southern California Chapter is expanding on the success of its signature annual fundraising events to create the first-ever MS Fly, taking participants through an engaging scavenger hunt in Second Life.

Produced by The Illusion Factory and Bullpen Advertising, the captivating and interactive MS Fly will take place June 10th through the 17th. With the support of Scion and MovieTickets.com, the National MS Society is calling on participants worldwide to enter the Second Life world, adorn a MS cape, and join the movement to help achieve a world free of MS. Registration is open until close of event on June 17th at www.themsfly.org. Proceeds for this pilot event will benefit the Society's Southern California Chapter.  read more »